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Nail Your Niche and Attract Your Dream Clients
When someone asks you what do you do, how do you answer? Do you default to the standard: lawyer, real estate agent, mortgage broker, and the like, or do you have an elevator pitch that grabs their attention? For most of us, it's the former. Unfortunately, explaining what you do and who you serve in generic terms doesn't help your bottom line. If you want to attract dream clients to your business, you need to understand exactly who you serve, their pain points, and how your service solves them. When you nail your niche and know everything about your ideal client, you're able to market and sell to them with less effort and more ease. In this session, you'll learn how to develop your ideal customer profile and match that information to your marketing and sales strategies. Armed with this information, you'll be able to attract highly qualified potential clients and repel the customers who aren't ideal. In the end, you'll leave with knowledge, clarity and an action plan to bring in more profit.
Emily Broderick is a creative marketing consultant who helps overworked entrepreneurs brand and grow their business with strategic content and SEO. She has more than 13 years of experience building brand, content and digital marketing campaigns for national brands and small businesses. Emily is passionate about helping women entrepreneurs clarify their target audience and what solution they offer to solve their audience's needs. Outside of her obsession with branding and marketing, Emily spends her time hanging out with her family, being active and listening to books and podcasts. You can learn more about her at https://emilyobroderick.com/ or on Instagram at @emilyobroderick
Zoom Invite to be sent on Wednesday, October 14th to attendees